You probably already know the power of good branding – not only does it help deliver our story and values, it builds trust and credibility, connects to people’s emotions and, ultimately, helps motivate people to take action with Amnesty and for human rights.
It’s easy for activists to be confident narrators and messengers for human rights. The first step is to read and follow the guidelines below. If you’re in an Amnesty action group, you could designate one group member to help out with your communications materials and ensure that everything is consistent.
Speaking as one movement means that no matter where you are in the world, activists are supporting and amplifying each other’s messages. Now that’s teamwork for human rights.